Polycentric approach - My Commerce Info

Sunday, July 17, 2016

Polycentric approach

Every country has a different strategy. Poly means “As many as they are”. It includes intra regional and inter regional. Mainly it fol... thumbnail 1 summary


Every country has a different strategy. Poly means “As many as they are”. It includes intra regional and inter regional. Mainly it follows “Think global act local strategy”. It is an ideal approach.  Here one country considering as an one market. It is individual country approach. It is easy to see but very difficult in practice. It has different designing barrier,  most expensive, culture barrier, language barrier, political barrier and overlapping of effort.

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